Live in Levi’s – rebooting the iconic denim brand

How does a company with over 160 years of heritage tap in to the 21st century market? As Levi’s launch their new $100m campaign, we talk to the company’s president to find out

Originally posted on MSN UK, August 2014

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Do you remember your very first pair of Levi’s? This writer does. It was the year 2000 and, inspired by Britney Spears’ just-so denim cut-offs in the Don’t Let Me Be the Last to Know video, I took a pair of scissors to my mum’s vintage 501s. My mum may not have been best pleased, but I loved my newly-sheared shorts. Whilst Britters only saw fit to pair her with an itsy-bitsy bikini top, I wore mine with everything: over tights in winter, with oversized tees and sandals in summer, with a simple vest on lazy Saturdays spent catching up on laundry and, well, watching more Britney Spears videos.

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The best places to shop for plus-size fashion

Philomena and Iskra from Model 1’s Curve division share their shopping tips for girls with curves in all the right places

Originally posted on MSN UK, March 2014

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Once upon a time, plus-size fashion meant frumpy frocks and shapeless smocks. Happily those days are long behind us, with retailers finally waking up to the demand for fashion-forward plus-size clothes, and investing in trend-ticking ranges for girls with curves and a sense of style.

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Blog Post: Dita Von Teese Interview, September 2008

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Behind the Brand: We Talk to Dita Von Teese

The wait is over, ladies! You’ve watched the video, you’ve seen the launch – now, to celebrate the arrival of Wonderbra by Dita Von Teese on site, we’ve spoken to the lady herself to find out all about it…

Dita Von Teese – burlesque star, old-school starlet and the undisputed queen of retro glamour. You’d surely be hard pushed to find someone better suited to designing a range of lingerie (and a super-sexy range of lingerie at that) for world-famous underwear brand Wonderbra.

The appropriateness of the collaboration is something that Dita herself acknowledges, and she appreciates that Wonderbra let her push the boundaries when it came to design: “I sometimes have eccentric tastes in lingerie,” she told us when we spoke recently, “and they let me do things that I didn’t think they would. There’s one bra in particular – my favourite, the Satine-Teese – which brings back 1950s-style plunging top wire, which you don’t really see anymore.”

Turning her attention to how she hopes women will feel when they wear the range, Dita explained it wasn’t strictly about wearing something for the man in your life, but rather the idea that “you can put on lingerie that is pretty and for you to enjoy that also does something amazing for your figure and gives you the kind of shape that you need to make your clothes look good”.

And, rather flatteringly, Dita seems to think it’s us Brits and our fellow Europeans that will appreciate this notion the most: “At times you walk into a lingerie store in America and you get the feeling that American women don’t feel that you can have it all [when it comes to lingerie]. They think that they need to buy things that are plain and simple and boring and ugly.” And functional..? “Yes!” she exclaims,  “Functional. But I think you can have function and style altogether.”

Now, style – and a very glamorous form of style at that – is something Dita knows more than a little about, but she got a taste of the functional side of things recently when she dressed as a dowdy science geek for The Science of Sexy, the promo video she shot for the range. “It was the very last shot we did” she recalls, “so everyone had seen me dancing around in lingerie for two days. Then, for this last shot, I came out of my dressing room and no-one recognised me at all. Once they did, people broke out into fits of laughter. I felt a bit sheepish and was like “ok guys, it’s not that funny!” But some of the men on the crew said “she looks really pretty like that”.

Speaking of the opposite sex, talk soon turned to men, with Dita revealling that one trait she particularly appreciates in a man is patience (take note, all you male readers!). “I don’t like to be rushed – that’s a requirement of the men in my life” she told us, before adding “I like men that are patient and understand that sometimes you hit a little roadblock and that you should not leave the house until you’re ready. Sometimes, I don’t leave the house at all – I think ‘ok, it’s not working out; this is a sign that I need to stay at home and read a book'”.

And so, now that she’s conquered the lingerie world, what’s next for the raven-haired beauty? “I’m creating a lot of new acts,” she reveals, “plus I have some exciting things with Cointreau coming up, which I’m excited about announcing, and I’m working on my new book, which is about eccentric beauty.”

All this and she manages to stay so perfectly polished. Jealous? Us? Absolutely.

Click here to shop the entire Wonderbra by Dita Von Teese range, and to read more from our interview look out for the November issue of asos magazine!

 

Blog Post: Nicola Roberts Interview, May 2008

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EXCLUSIVE – We Talk Beauty With Girls Alouds’ Nicola

With Nicola Roberts’ Dainty Doll make-up range – developed especially for pale-skinned girls in conjunction with Jelly Pong Pong and for the TV show The Passions of Girls Aloud – proving so popular with you ladies, we figured it was high time we spoke to the Girls Aloud beauty about it. Here’s what she had to say when we chatted earlier today…

First of all, congratulations on the Dainty Doll range. It was obviously a very personal project for you – what was your motivation behind it?

I’ve always had a problem finding make-up products for pale skin – there are products for light and fair skin, but nothing for really pale – so I understood the issue girls were facing. I spent a good few years hiding behind fake tan, but it didn’t make me happy. But when I stopped using it, I found there was absolutely nothing make-up wise for me – everything was always 3-4 shades too dark. It was an absolute nightmare and I just felt it wasn’t fair – every woman’s entitled to feel beautiful, but I didn’t have the tools I needed. So I decided to do something about it.

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