Blog Post: Dita Von Teese Interview, September 2008

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Behind the Brand: We Talk to Dita Von Teese

The wait is over, ladies! You’ve watched the video, you’ve seen the launch – now, to celebrate the arrival of Wonderbra by Dita Von Teese on site, we’ve spoken to the lady herself to find out all about it…

Dita Von Teese – burlesque star, old-school starlet and the undisputed queen of retro glamour. You’d surely be hard pushed to find someone better suited to designing a range of lingerie (and a super-sexy range of lingerie at that) for world-famous underwear brand Wonderbra.

The appropriateness of the collaboration is something that Dita herself acknowledges, and she appreciates that Wonderbra let her push the boundaries when it came to design: “I sometimes have eccentric tastes in lingerie,” she told us when we spoke recently, “and they let me do things that I didn’t think they would. There’s one bra in particular – my favourite, the Satine-Teese – which brings back 1950s-style plunging top wire, which you don’t really see anymore.”

Turning her attention to how she hopes women will feel when they wear the range, Dita explained it wasn’t strictly about wearing something for the man in your life, but rather the idea that “you can put on lingerie that is pretty and for you to enjoy that also does something amazing for your figure and gives you the kind of shape that you need to make your clothes look good”.

And, rather flatteringly, Dita seems to think it’s us Brits and our fellow Europeans that will appreciate this notion the most: “At times you walk into a lingerie store in America and you get the feeling that American women don’t feel that you can have it all [when it comes to lingerie]. They think that they need to buy things that are plain and simple and boring and ugly.” And functional..? “Yes!” she exclaims,  “Functional. But I think you can have function and style altogether.”

Now, style – and a very glamorous form of style at that – is something Dita knows more than a little about, but she got a taste of the functional side of things recently when she dressed as a dowdy science geek for The Science of Sexy, the promo video she shot for the range. “It was the very last shot we did” she recalls, “so everyone had seen me dancing around in lingerie for two days. Then, for this last shot, I came out of my dressing room and no-one recognised me at all. Once they did, people broke out into fits of laughter. I felt a bit sheepish and was like “ok guys, it’s not that funny!” But some of the men on the crew said “she looks really pretty like that”.

Speaking of the opposite sex, talk soon turned to men, with Dita revealling that one trait she particularly appreciates in a man is patience (take note, all you male readers!). “I don’t like to be rushed – that’s a requirement of the men in my life” she told us, before adding “I like men that are patient and understand that sometimes you hit a little roadblock and that you should not leave the house until you’re ready. Sometimes, I don’t leave the house at all – I think ‘ok, it’s not working out; this is a sign that I need to stay at home and read a book'”.

And so, now that she’s conquered the lingerie world, what’s next for the raven-haired beauty? “I’m creating a lot of new acts,” she reveals, “plus I have some exciting things with Cointreau coming up, which I’m excited about announcing, and I’m working on my new book, which is about eccentric beauty.”

All this and she manages to stay so perfectly polished. Jealous? Us? Absolutely.

Click here to shop the entire Wonderbra by Dita Von Teese range, and to read more from our interview look out for the November issue of asos magazine!



Blog Post: ASOS Wears, October 2008

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Asos Wears…


Who? Victoria Bolton

What? Buyer’s Assistant on women’s designer brands. “I’m responsible for looking after lots of lovely designer and boutique clothes (it’s a hard life), as well as planning shoots, selecting product for newsletters and our magazine, and raising orders (yawn). I do get to do some fun fashion things though, like going to the shows (and parties) at London Fashion Week”

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Blog Post: Celebrity Feature, December 2008

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2008: A Year In Fashion

We’re sure we’re not alone in our disbelief that 2008 is drawing to a close and 2009 is about to begin – this year has flown by! But what a year it’s been. Having entertained ourselves in the office these last few days by taking a bit of a look back at our blog posts from the year, we thought we’d share with you our celebrity and fashion highlights from every month of 2008 – enjoy and have a good one tonight!

With everything that’s happened to her in recent years (falling out with BFF Paris Hilton, coming under attack for her ever-increasing weight loss and a brush with the law for driving under the influence to name just a few things), who wasn’t over the moon when Nicole Richie met and fell in love with Good Charlotte rocker Joel Madden, settled down and fell pregnant with the pair’s first child? Following a super-stylish pregnancy full of maxi dresses and oversized jersey pieces, Nicole welcomed daughter Harlow Winter Kate into the world on 11th January – and, judging from what we’ve seen of her so far, little Harlow looks set to follow in her mum’s stylish footsteps.

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Blog Post: Celebrity News, February 2009

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ELLE Style Awards ’09 – New Crowd Vs Old Crowd

What a busy old time it’s been in London Town recently! Following Sunday night’s BAFTAs, last night it was time for the fashion industry to honour it’s best dressed, as ELLE magazine held their annual Style Awards…


And there was a definite split in the stylish crowd that braved the cold and put in an appearance at the bash, between the ‘old cool crowd’ and the ‘new cool crowd’. Of the new crowd in attendance, Tamsin Egerton and Rosie Huntington-Whiteley were the style winners in our eyes – St. Trinian’s actress Tamsin put her slim, 5’10” frame to good use in a bandeau top and an unusual, full-length puffball skirt, whilst Burberry face Rosie – who won Best Model – looked gorgeous in a pale green drapey dress.

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Blog Post: Patricia Field Exclusive Video Content, February 2009

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Daily Shop – Fashion Fix Friday

Today’s Daily ShopConfessions of a Shopaholic and Patricia Field Special!

We’ve got a very special ‘Daily Shop’ for you today – with an online video exclusive from the Costume Designer of our favourite new movie, Confessions. And, oh yes, did we forget to mention that said stylist is none other than Sex and the City fashionista and all-round style guru Patricia Field! Here she takes us on a whistlestop fashion-tour of Confessions’ most fabulous looks and the inspirations behind them. We top it all off by showing you how to ‘get the look,’ right here at asos without breaking the bank. Enjoy!

GET THE LOOK! Inject a hit of this season’s 80s glamour with lace gloves and a voluminous colour pop pink dress – layer tutus underneath to give this look the Patricia treatment!


Click to buy Click to buy Click to buy

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Blog Post: One To Watch, October 2008

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One To Watch: Georgia May Jagger

Jade may have the celebrity pals and Lizzie may have the model figure but, when it comes to the Jagger girls, it’s the little known Georgia May that has the to-die-for style…

A retrospective look at her outfits confirms this. Georgia May, the youngest daughter of Mick Jagger and Jerry Hall, seems to have a knack for taking the latest trends and totally nailing them, be it body con, clashing colours, tartan or lace tights (which, FYI, she was wearing in April of this year, long before the trend took hold). Of course, it’s not hard to look good when you’ve inherited your mum’s thick, glossy hair and incredible figure as well as your father’s infamous pout, but credit where credit’s due – the girl knows how to put together a killer outfit.

Although she’s already followed in her mum and sister’s footsteps by doing a bit of modelling (for Dazed & Confused, no less), at just 16 years old (and only having just taken her GCSEs) Georgia’s still considering the road she might take. “I want to take photographs” she said in a recent interview, adding “and design[ing] the clothes, I am interested in that”.

We don’t know about you, but we’d definitely be interested in seeing anything this stylish bright young thing might design…





She’s stunning! Liking her style too, do you reckon she has a stylist or it’s a DIY job-y?? Either way, she works it.

Posted by: Jennifer | October 22, 2008 at 05:48 PM


shes defos got an individual look goin on, its nice to see someone a bit different. love the top two outfits wiv the hats, not sure baout that yellow dress.x.

Posted by: Rach | October 22, 2008 at 05:52 PM


Im sorry but i completely disagree! shes just another ‘i throwed this outfit together but didnt’ kind of girl… bit try hard if you ask me. But she is very pretty!

Posted by: Annie | October 22, 2008 at 06:28 PM


She’s lovely, she looks like Vanessa Paradis too!

Posted by: Kirsten | October 22, 2008 at 06:55 PM


Sometimes she looks brilliant (e.g. the yellow dress with lace tights, the red hat outfit and the purple dress looks nice) but sometimes she does look too try hard.. One to watch, deffo. 🙂

Posted by: Amy | October 22, 2008 at 07:54 PM


Sorry, despite her pretty looks she does not look stylish at all. Totally swamped by her clothes. Get any cute girl in the street, take a photo of her, frame it nicely in a magazine and she’ll look much better than this! And to those who say she has her own individual style, perhaps you have not been out in the street lately. Everyone looks the same… thank you media for brainwashing us into thinking that “ultimate style” involves looking like one has just raided the local Oxfam store.

Posted by: Masha | October 23, 2008 at 12:16 AM


She’s 16 and considering this i think she looks great. She is gorgeous and i like to see a fellow gappy front tooth girl.

Posted by: Kaley | October 23, 2008 at 07:58 AM


Ooh great, another pointless ‘celebrity’ who’s only famous for turning up to parties & having famous parents. Just what we needed!

Posted by: Al | October 23, 2008 at 09:15 AM


I read an interview with her in the daily express or something a while ago and she came off really well i thought, quite normal and just nice. I like the stuff she’s wearing in these pictures, specially the tartan jacket – anyone know where its from???

Posted by: Connie | October 23, 2008 at 09:22 AM


money isn’t everything but it can buy you nice clothes a stylist and mean people think your fashionable and a ‘style leader’ when your not.

getting a bit sick of the current IT crowd at the moement asos…..surely theres someone who has more on their CV than mummy and daddy are loaded.


Posted by: sophy | October 23, 2008 at 09:52 AM


it’s wrong that i’d like to look like a 16yr old girl and i’ve got 10 years on her, she’s super cute!

Posted by: Claire | October 23, 2008 at 11:13 AM


Sure she’s very cute but I just can’t takes any of these SADs seriously. Maybe that’s wrong but they all look the same to me! As someone has said Oxfam Chic.
Plus I’m in my 20s and want to take style tips from women not girls barely out of private school.
I read somewhere that your average age is 23 so please ASOS stop trying to convince us that we should all look like pre-pubescent girls!!!

Posted by: Nicola | October 23, 2008 at 12:39 PM


sorry guys but I actually think that every outfit is horrendous. No style. Since when did tight blue dress and chunky green peep toes become stylish? Or the 80’s style lipstick color choice. And a comb would be advisable… Really disliking the whole “the more u clash and wear clothes that don’t fit, the more stylish and trendy u are” fad that’s going through. She’d look better in skinny jeans and a simple top. And a hair trim..

Posted by: Anon | October 23, 2008 at 02:41 PM


Err, Nicola? How is 16 ‘pre-pubescent’!? Plus theyre only saying that shes ‘one to watch’, not that she’s the bee all and end all! Connie i agree with you, the jacket is lush – is it topshop perhaps?

Posted by: Lily | October 23, 2008 at 05:56 PM


Also you have to remember that some of us are 16 year old girls!

Do you not think it is offensive to turn your nose up at the way younger people dress!

I personally think that she is gorgeous and i would like to see all the people that have slated her outfits put an outfit together like that!

Its rare that someone can pull this look off and she can!

P.S. The shoes she is wearing with the purple dress are great!

Posted by: Connie | October 25, 2008 at 07:25 PM


…. Think the tartan jacket is Westwood?

Posted by: Sophie | November 04, 2008 at 12:44 PM


My, all Mick’s daughters are so beautiful they could wear sacks and look great, but Georgia May’s youth lets her get away with these ultra hip looks – except the body-con frocks, which I just hate on anyone, even someone like her whose body is tiny and perfect! Love the scruffy hair.:)

Posted by: Pipistrelle | November 04, 2008 at 11:46 PM


Wow! she looks fabulous! Love love the red lippy. Great style in every photo …. and dosn’t she look like her mother.

Posted by: Gemma | January 21, 2009 at 08:49 PM

tino toma

Fabulistic! really gorgeousxxx

Posted by: tino toma | March 13, 2009 at 01:48 PM


I’m 16 too and thinks she has great dress sense, better than those Pixie/Peaches people. Anyway fashion is just another way to express ourselves so if she likes what she wears and looks good in it then she can wear what she wants xx

Posted by: Ems | April 19, 2009 at 10:31 PM

Blog Post: ASOS Wears, November 2008

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Asos Wears…


Who: Susie Young

What: Senior Womenswear Press Officer

Which means? “We do much more than the stereotypical “wine em, dine em” approach. As a press team, we think of various wonderful ways to communicate the asos message to press; from seasonal press events to bespoke product launches, look books, interactive press releases, newsflashes… This is all done to ensure that our news and products appear in the magazines you read, the TV you watch and the websites you click.”

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Blog Post: Jo Wood Interview, September 2008

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Behind The Brand – Jo Wood Organics

With some of you commenting so highly on Jo Wood Organics, the luxurious, 100% organic beauty brand from Rolling Stone Ronnie’s wife, plus our beauty blogger Bethan Cole waxing lyrical about her products, we figured it was high-time we spoke to the beautiful lady herself. From her daughter Leah to only eating organic to the possibility of a future clothing range, here’s what she had to say when we caught up with her recently…

Hi Jo, how are you doing?Jowood_4

I’m doing fine, thank you.

First of all – what inspired you to set up Jo Wood Organics?

Well, I had been organic for a long time and I was looking for beautiful organic products to put in my bathroom and I just couldn’t find anything; I used to have to buy lovely bottles at flea markets and put oils into the bottles. Then my brother gave me a book of recipes to make fragrant oils for face and body, so I started making them up in my bathroom. And then my friend said to me, “Jo, why don’t you do that properly?” and I said “no”. Then I went away and thought, “why not? Let’s give it a go”. So I did!

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