Want to know how the A-list keep fit? Look no further than their Instagram feeds…
Originally posted on MSN UK, January 2014
Want to get in shape like an A-lister but no idea where to start? Forget the celebrity workout DVDs and books – it turns out that you need look no further than your favourite star’s Instagram feed.
To maintain visitor figures in August (during which Stylist takes a publishing break), I planned and executed Stylist‘s Supper Club, which saw dinner for two at a top UK restaurant given away every day of the month. This was principally an online project, promoted on Stylist.co.uk, via Stylist‘s social channels and seeded to various food websites and blogs, although it was also supported within the magazine. Restaurants secured included Sketch, da Polpo and The Gilbert Scott in London, The Tower in Edinburgh and Michael Caines at Abode in Manchester.
In addition to enjoying dinner and drinks for two, each winner was invited to write a review of their evening to be published on Stylist.co.uk, which they were encouraged to share on their social networks. Each restaurant also promoted the competition on their social channels.
The competition was a huge success, attracting 15,000 unique users and generating 127,000 page views in August alone. You can view a selection of screen grabs of the competition and the print support below, or else view Stylist‘s Supper Club online.
Gallery of Supper Club restaurants
Reader Supper Club review
News story on Supper Club in Stylist