Live in Levi’s – rebooting the iconic denim brand

How does a company with over 160 years of heritage tap in to the 21st century market? As Levi’s launch their new $100m campaign, we talk to the company’s president to find out

Originally posted on MSN UK, August 2014

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Do you remember your very first pair of Levi’s? This writer does. It was the year 2000 and, inspired by Britney Spears’ just-so denim cut-offs in the Don’t Let Me Be the Last to Know video, I took a pair of scissors to my mum’s vintage 501s. My mum may not have been best pleased, but I loved my newly-sheared shorts. Whilst Britters only saw fit to pair her with an itsy-bitsy bikini top, I wore mine with everything: over tights in winter, with oversized tees and sandals in summer, with a simple vest on lazy Saturdays spent catching up on laundry and, well, watching more Britney Spears videos.

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The best places to shop for plus-size fashion

Philomena and Iskra from Model 1’s Curve division share their shopping tips for girls with curves in all the right places

Originally posted on MSN UK, March 2014

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Once upon a time, plus-size fashion meant frumpy frocks and shapeless smocks. Happily those days are long behind us, with retailers finally waking up to the demand for fashion-forward plus-size clothes, and investing in trend-ticking ranges for girls with curves and a sense of style.

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Victoria Beckham reveals she designs naked, is surprisingly funny

The former Spice Girl talks fashion at this year’s Vogue Festival

Originally posted on MSN UK, April 2013

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It’s been a long time since Victoria Beckham performed to a sell-out crowd, but yesterday she did just that.

Wearing their most vertiginous heels, nearly one thousand fashionistas tottered into Queen Elizabeth Hall at London’s Southbank Centre to hear the former Spice Girl speak – not sing – on the subject ‘My Fashion Life’ as part of the Vogue Festival.

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Video Content: Summer Wardrobe Interviews with Louise Roe, Liberty London Girl & Sarah Curran

Summer wardrobes

Originally posted on Stylist.co.uk, June 2011

If your wardrobe hasn’t quite come to terms with summer, then stylist.co.uk are on hand with some inspiration in the form of our summer wardrobe videos. We’ve delved into the closets of three fashionistas to film their new season buys, along with the summer essentials they turn to every year. Discover their wardrobes for yourself by choosing a video to view from the list below…

TV Presenter Louise Roe

TV presenter and fashion journalist Louise Roe lives in LA but is in London for work, and so shows Stylist a ‘small’ sample of her transatlantic summer wardrobe.

 

Sasha Wilkins, AKA blogger Liberty London Girl

Stylist delves into the wardrobe of Sasha Wilkins, AKA style blogger Liberty London Girl, including her impressive treasure trove-esque accessories closet.

 

My-Wardrobe.com’s Sarah Curran

Founder and CEO of my-wardrobe.com Sarah Curran takes Stylist on a tour of her impressive walk-in wardrobe.

Special Project: Stylist’s Shoe Fortnight, May 2011

In order to add a digital element to Stylist‘s annual shoe special, I launched Shoe Fortnight, partnering with My-Wardrobe for a daily giveaway of a different pair of designer shoes over a two-week period.

The competitions were promoted via homepage coverage and sidebar widgets on Stylist.co.uk, Stylist and My-Wardrobe’s social media channels, and within Stylist magazine. In addition, I brought shoe blog Shoewawa (part of the Aigua Media group) on board to further promote the project.

Whilst the competition was the main focus of the activity, I also coordinated related content to sit around the competition pages in order to keep traffic moving around Stylist.co.uk. The most successful of these was the user-generated off-shoot competition Show Us Your Shoes. Stylist.co.uk readers, as well as Stylist’s Facebook fans and Twitter followers, were invited to send in pictures of the shoes they were wearing each day of Shoe Fortnight, which were built into an online gallery. Daily winners were chosen by the editor of Shoewawa, and an overall winner was awarded £500 to spend on shoes at Reiss.

Other related content included 75 Summer Shoes To Shop NowStylist Fashion Director’s Hot Summer Shoes (video content) and The Most Iconic Shoes Of All Time.

Shoe Fortnight and the related content generated over 200,000 page views in the month of May. This was primarily driven by the competition pages, although Show Us Your Shoes generated significant conversation and interaction on social media.

Gallery of Shoe Fortnight prizes

News story on Shoe Fortnight in Stylist

Show Us Your Shoes

Show Us Your Shoes competition page and entries gallery