As the US label opens the doors of its first London store, we look at the key pieces from their current collection
Originally posted on MSN UK, November 2013
Today’s the day. We’ve wished, we’ve prayed, and finally the fashion gods have taken pity on us. Yes, today is the day that J. Crew open their very first UK store on London’s Regent Street – hurrah!
The US label is a massive deal across the pond, with 227 stores and an army of A-list devotees, including Michelle Obama, Sarah Jessica Parker and Beyonce, and until now was only available to UK shoppers via the J. Crew website (with orders taking up to two weeks to arrive) or by paying a visit to the good old US of A. Which works out as one expensive shopping trip.
So, what can British shoppers expect from the American brand? Well, first of all, some pretty steep prices. This is not bargain-basement shopping: the label sits at the upper end of the high street price, and there’s already been a bit of controversy about prices being marked up in the UK.
But, as Jessie J taught us, it’s not about the price tag, and once you get past that you soon realise that these are pieces worth the investment. From embellished knits and outerwear to beautifully cut dresses, not to mention the luxurious finishing touches, there’s plenty to love about the label.
Need further convincing? Click through the images below to discover why we’re so excited about J. Crew’s London launch…
Reason 1: Sweet-as Skirts > This season is definitely a skirt season, and we’re loving J. Crew’s selection – particularly the party-perfect blue embellished one above. Want it.
Reason 2: ‘Where Did You Get That?’ Workwear > From sharp tailored suits and shirts to office-appropraite dresses, it’s definitely worth adding some of the label’s smarter items to your working wardrobe – just be prepared to answer some envious questions from your colleagues
Reason 3: Forever Coats > If there’s one thing that’s worth investing in, it’s definitely a gorgeous, wear-forever winter coat. Happily, J. Crew have plenty.
Reason 4: Everything About This Look > Just look at it. It’s A.M.A.Z.I.N.G. We’d like to look like this every day, please.
Reason 5: Co-ordinating Separates > Like a modern-day Cher Horowitz, we love playing matchy-matchy with our look. And, whilst we may not have Cher’s outfit-matching, fashion-disaster-avoiding computer, that won’t stop us investing in some of these co-ordinating separates.
Reason 6: The Accessories > Oh, the accessories. Fashion magpies will be drawn to theor oh-so-sparkly collection of statement costume jewellery, but their killer shoes, butter-soft leather bags, and cashmere scarves and gloves are well worth a look too
Reason 7: Power Prints > If anything has the power to chase away the winter blues that have plagued us ever since the temperature dropped below double figures, it’s these eye-popping prints. Wowsers!
Reason 8: Seriously Good Sweaters > The label do a great line in luxurious cashmere, including this incredible J. Crew collection silk-embroidered cashmere sweater – yours for just £498. Not feeling quite so flush? The embellished donegal sweater is a just as lovely, and comes in at a more purse-friendly £98.