My Blog Work

You’ll find a selection of my blog posts in this category (Blogs and Social Media). All posts by yours truly (along with a brief background on each) can be found in situ at the following links:

ASOS Today (under the category ‘Stephanie’s Posts’) – this was ASOS.com’s first social media platform, which I launched (in mid-2007), developed and ran single-handedly until early 2009. Covering daily fashion, beauty and celebrity news, as well as trend reports, celebrity & fashion insider interviews, regular features and daily shopping recommendations, ASOS Today grew to an average of 25,000 uniques per day and proved to the business the power and value of social media in engaging consumers. Sadly ASOS Today is now defunct, having morphed into the community platform ASOS Life in early 2009, which I still contribute to – and, on that note…

ASOS Life – marking the rise of the ‘social shopping’ phenomenon, ASOS Life launched in early 2009 with the primary goal of engaging ASOS.com’s customers via audience-appropriate content and an online place to discuss not just things all things ASOS, but all things fashion in general. Despite a hectic schedule working on content for newsletters, homepages and online features, I continue to contribute to ASOS Life occasionally.

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